7 installable skills that run your go-to-market from the terminal. Not prompts — repeatable systems that learn from your results and get sharper every time you use them.
Prompts are one-time instructions. You paste them, get output, forget them.
Skills are different. A skill is a methodology encoded as a file. It tells Claude Code how to think about a problem — what questions to ask, what patterns to follow, what output to produce. The same framework, every time — but smarter, because every skill has a built-in feedback loop that tracks what worked and sharpens the output on the next run.
These 7 skills cover the full GTM motion:
They work together — output of one feeds the next — or standalone.
Each skill is a single file. Trigger it by name in Claude Code and it runs the full workflow.
A structured 10-question interview that pressure-tests your Ideal Customer Profile. Asks about your best customers, worst churns, buying triggers, and deal-breakers.
Produces: docs/icp.md — segment table, 4-axis scoring rubric, buying signals, disqualifiers.
Analyzes 3-5 of your best LinkedIn posts + asks 5 voice discovery questions. Produces a structured voice document with your tone spectrum, hook patterns, and structure templates.
Produces: docs/voice.md — tone spectrum, 3 hook patterns, structure templates, banned words.
A 5-minute interview that asks 3 questions about your day — what you learned, what surprised you, what you'd say over coffee. Extracts 2-3 raw content seeds.
Produces: Appends to docs/content-seeds.md — core insight, angle, hook, target audience per seed.
Searches the web for trending content in your niche. Analyzes what's getting traction, finds the gaps, and suggests 5 angles personalized to your voice.
Produces: 5 idea cards — trending topic, why it's hot, your angle, hook line, resonance rating.
Requires web search (Claude Pro)Share any post, article, or tweet. It fetches the content, extracts the core insight, asks how it relates to your experience, then rewrites it entirely in your voice.
Produces: Complete post + breakdown of what was kept, changed, and voice patterns applied.
Requires voice doc (Skill 02) + web fetchGive it a list of prospects. It researches each one — finds recent news, funding, hiring signals. Crafts a personalized message referencing something real.
Produces: Per prospect: company context, signal found, fit score, LinkedIn DM + email versions.
Requires web search (Claude Pro)Builds a one-page brief before any sales call. Company context, contact profiles, recent signals, 3 talking points, objections to prepare for, and smart questions.
Produces: Company snapshot, contact profiles, "why now" analysis, objection table, 3 questions.
Requires web search (Claude Pro)Run them in order and they read each other's output files. Each one tracks what worked and feeds it back into the next run.
Start with Skills 01 and 02. Everything downstream reads their output.
Clone the repo, copy the skills into your project. Claude Code auto-discovers them.
# Run from your project root mkdir -p .claude/skills git clone https://github.com/Othmane-Khadri/gtm-agent-playbook.git temp-playbook cp -r temp-playbook/.claude/skills/gtm-playbook .claude/skills/ rm -rf temp-playbook # That's it. Try it: claude "sharpen my ICP"
Full source on GitHub — star it to bookmark for later.
docs/.
These skills are generic — they work for any B2B company. When we build for clients, every skill is tuned to their market, their competitors, their buyer's language.